Case Study No.7 – Online Course Programmes
Intro:
Completing and managing this project for clients is always a great pleasure of mine. Each client has their individual needs and requires a personal touch so that their Online Courses can thrive! Here I will go into the process I used, the research I’ve conducted, what I helped them with, and how it benefited and created real value.
The clients:
Due to the nature of this case study, I will cover an amalgamation of clients all of whom all provide successful online courses in different fields – from leadership and business to discussing and de-stigmatizing addiction and mental health. Despite the variety of content, the same core structure and approach work across all of their services.
What I help with:
1. Research
With any project, the due diligence one puts into the research has a huge impact on the outcome. To begin with, I conduct in-depth research into my client and look into their ideal target market audience, referring to any courses they have previously sold and discussing what they want to achieve with their Online Courses in the following 6 months, year, and 5 years time.
The main benefit I have from doing this numerous times is not only a seamless process, but by knowing exactly how to tailor it towards their ideal client.
Another key area of focus during my research process is compiling a list of ideal customers. From this, I develop an outreach strategy to get people onboard even if it’s just capturing an email.
2. Choose an Online Resources Programme
For most of my clients, I have used Kajabi. I have found it to be the most streamline, effective and successful Online Course programming. Though I have also had success using Searchi and Thinkific. Kajabi provides course templates that can be tailored to my clients’ brand and needs, and the online support team is second to none. It is worth checking out each programming site to see which payment plan suits you and your businesses needs and I am always hands on by providing my own personal experience with this decision.
3. Set up a clear CTA
A clear call to action is paramount. I have various approaches I use for my clients.
- Invite course users to sign up for the newsletter to access a handout and or work book relevant to the course.
- Increase sales by giving current customers enrolled incentives to share and review the course through a rewards system. Within this, setting up a clear Merch list or exclusive content that is appealing to the consumer. Ie. If the user leaves a review about the course or get their friend to purchase the course, then they get a discount on the next course available.
- Create a clear landing page on the website that encourages them to sign up for the newsletter and gain exclusive content.
4. Emails out to the clients community.
I’ve recognized the importance of creating a community in the Online Course world- having a weekly newsletter sent out to your followers is a simple and effective way to achieve this. There can even be multiple emails sent out throughout the week. For example, the first email is to build up excitement and anticipation for the new course. The second email could have a teaser of certain aspects of the course.
Over on other socials, by offering exclusivity and early access to those signed up to the newsletter it give people an incentive to subscribe and thus be more likely to purchase the course itself.
5. Social Listing Plan
This work is expensive and continues to evolve as the Courses expand. To begin with, I discuss with the client the current social media platforms that they have running for their courses, and what they want to keep, change or add to this list. For example, having a TikTok account is a great way to put out teaser trailers for new courses.
Produce the client with a complete social listening plan. This includes proven hacks and strategies that work. One method for their YouTube channel is engaging and commenting on other channels’ videos.
Keeping track of the engagement per day on each social media site via excel so that the client can check whenever they see fit. This will compile all the following areas: likes, shares, subscribers, sign-ups, clicks, scrolls, conversions, followers, and sentiment analysis.
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Overall, I want this process to be as smooth and as easy as possible – so the client can focus purely on creating the best course possible and leave the background work to me. With all the above strategies, each aspect is reviewed on a quarterly basis to see if the audience growth is where we expect it to be.
How what I do helps them:
– Time
My client’s time is precious, and carrying out this work for them gives them breathing space. Most importantly, they can focus on what truly matters. Such as researching for a new course, creating content, filming personalized videos, and doing what they want to do the most! Connecting with inspiring people!
– Repeated work
From completing this project numerous times, I know the ins and outs of making sure nothing is missed. I can focus on purely giving you a tailored marketing strategy that guarantees growth! As I learn more about the client, I can even begin to make higher-level recommendations that boost their business!
– Personal interest
I absolutely love seeing clients reap the rewards from the work I do for them. I feel a strong sense of satisfaction to see what strategies work, implement changes and adapt to what each client needs. Of course, there are similarities, but each client has their own pace, own style, and more importantly their individual Online Courses that makes them stand out. This is where the real fun happens – by leveraging my knowledge of the industry I can create a truly bespoke package that I can fully get behind and be excited by!
– Nature of the role
Being in this position allows me to have a significant amount of knowledge for me to use from one client to another. I can often find best practices, and suggest alternative approaches that the client hasn’t thought of thus allowing me more time to review my work and make sure it is in line with the client’s expectations.
Further to this, coming from an account management background means that I’m well versed in keeping track of multiple clients and tailoring to all their individual needs.
– My analytic background
In my previous role, I was often referred to as a data scientist because of my analysis technique and unique interpretations of data. I can apply my own opinion to the findings that the clients can review. This both saves them time and provides an alternate perspective on their Online Course business.
As you can see, I really enjoy working on this type of project for clients. If you feel like I could help you with your Online Courses or would like some advice from someone with my extensive experience please feel free to reach out on LinkedIn or send me an email via oliver@olivera28.sg-host.com
P.S All my client’s details will be confidential as they are not always comfortable with their customers knowing they sometimes require additional help.