Running a business requires constant innovative ways to connect and engage with you audience. Since the pandemic, webinars have increased in their popularity and success for businesses to connect with their audience, share expertise, and market their products or services effectively. Working as a Virtual Assistant for multiple clients who have needed help organising and supervising webinars, the following three platforms have stood out the most: Zoom, Luma, and Kajabi. In todays blog, I am going to outline these three platforms to help determine which is the optimal choice for small businesses hosting live webinars. Let’s get stuck into it!

Zoom: Accessibility and Functionality

Over the last 5 years Zoom has gained immense popularity due to its accessibility and rich set of features. Zoom offers a user-friendly interface, making it easy to set up and manage webinars. Its reliable video and audio quality, along with screen sharing capabilities, create a seamless experience for both hosts and attendees.

One of Zoom’s significant advantages is its scalability. It allows businesses to start with a limited audience and easily expand as their webinar attendance grows. For webinar hosting the paid plan is highly recommended. They also have a webinar option which provides more features.

With both of the below options you will need the Zoom paid option to get full functionality. 

Luma: Engagement and Interactivity

Luma focuses on creating engaging webinar experiences, which if you’re seeking to captivate their audience, can be a huge game-changer. Features such as polls, quizzes, and interactive elements, allow you to create a higher participant engagement during live sessions in comparison to other platforms. 

Additionally, Luma’s customization options allow businesses to brand their webinars effectively, fostering a sense of professionalism and credibility. The only pitfall is Luma’s pricing structure, which might be a concern for businesses on a tighter budget, as the more advanced features come with higher subscription tiers.

Kajabi: All-in-One Solution for Business Growth

Kajabi offers a comprehensive approach by integrating webinar hosting with course creation and marketing functionalities. This all-in-one platform is appealing to businesses looking to streamline their operations and consolidate their online presence. Kajabi’s ability to host webinars alongside courses and membership sites simplifies the process for businesses seeking an integrated solution.

In addition, Kajabi’s marketing tools and analytics help businesses track attendee behaviour and engagement, enabling them to fine-tune their webinar strategies for better results. However, these additional features come at a cost and Kajabi’s pricing is relatively higher compared to other specialized webinar platforms.

Choosing the Ideal Platform

Still not sure? Let’s chat. As a virtual assistant, I am here to help you decide what platform is best suited to your needs. I have many years of helping clients set up, market, promote, host and analyse their businesses webinars to ensure that their business continues to grow. 

I’m always more than happy to hop on a call to discuss matters like this in more detail and discuss how I can help you and your business! Please reach out at oliver@olivergallen.com.